The Fitness Diary

I am continually amazed still at how the global fitness marketing machine makes up complete bullshit to put stars in the eyes of overweight people, and coerce them to hand over huge wads of cash, for the promise of physical beauty. Here’s one ad I came across today.

6 Second Abs

NEW!! Go from beer-belly flab to just FAB in seconds - with 6 Second Abs! Forget about those painful, neck-wrenching crunches on the floor. Six Second Abs keeps you off the floor in a comfortable seated position and guides you through the perfect crunch motion.

With the 6-Second Abs patented progressive resistance system, you can easily set the resistance to match your fitness level. And 6-Second Abs is like your personal coach. It paces you. It tells you when you’ve done a complete crunch. Just three seconds down and three seconds up. It’s so easy. Just listen to the clicks and every crunch is complete. Every crunch is perfect so you don’t have to do as many.

You can go from beer belly flab.. to fab. Now you can eliminate the paunch for a flat-toned stomach. 6-Second Abs targets your entire abdominals with just a few simple exercises on the upper abs, the lower abs and the side obliques. Just three seconds down and three seconds up. It’s so easy. 6-Second Abs utilises more muscle fibres because you’re getting a fuller contraction. And you can trim those love handles for the sexy waistline you’ve always wanted.

What the fuck?! I thought the 6 minute ab routine was complete crap, and that noone would buy into it. But 6 second abs?! You can’t even sit your arse on the floor and get in the exercise position that fast! And that’s the whole workout!

I genuinely feel sorry for people that are out there, who sincerely want to know how about exercise, and come across this shit. To some extent you would have to be a right retard to believe 6 second anything would work. Any reasonable person would have to know this is just a shameless marketing ploy to separate a fool from their money. But it is shameless on the part of the people telling these lies in the first place, to pray on those who in a lot ways are looking for hope and salvation.

There is no substitute for hard work over a long period of time. To think there is another way, is to live in denial. In the end, there are no shortcuts and no quick fixes. The sooner you come to accept that. The sooner you will be on a path to becoming the shape you want, and enjoying a healthier lifestyle.

Andy.